A brief guide to poll reporting

Polls and public opinion research are integral to a thriving democracy and a robust free press. They are the most accurate way to measure public opinion and give a voice to the people. Polls are important because they inform public officials of their constituents' opinions and also provide useful sources of information for journalists who strive for accurate and unbiased reporting.

With a proliferation of polls flooding the information marketplace, Quinnipiac University's School of Communications and the Quinnipiac University Poll recognize the value of assisting journalists in their coverage and analysis of poll data. 

Learn the best way to examine a poll's methodology, origin and results; to expose bias; and to report results with accuracy and clarity for the public good.

Read the full guide

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